No family trip to Alberta is complete without visiting Calaway Park, Western Canada’s Largest Outdoor Family Amusement Park! Located in the foothills of the Rocky Mountains, just west of Calgary, Calaway Park offers endless fun and spectacular views from exhilarating rides.
This special attraction requires a vibrant website to convey the real-life experience, and we were excited to work on Calaway Park’s latest redesign to help inject some fresh energy into their site—and to improve the user experience.
A Seamless Design for Today’s Travel Consumers
Designed with a mobile-first approach, Calaway Park’s new website offers a consistent user-friendly experience across devices, which is so important today considering 94 percent of leisure travelers use multiple devices (mobile phone, tablet, desktop) when planning a trip (Criteo).
Fast loading with a simple layout, the responsive website looks great on both desktop and mobile screens, featuring a clean, colorful design that conveys a family-fun vibe with big, bright, high-quality photos and playful font.
On-brand colour choices help reinforce the unique Calaway Park experience, and micro-interactions like the hover effects on CTA buttons contribute to the lively on-screen energy.
From detailed park information to online campground bookings, Calaway Park’s website contains a great deal of content covering everything visitors need or might want to know. Despite the wealth of information, the simple design and clear navigation prevent users from becoming overwhelmed. The sticky horizontal navigation bar on desktop (hamburger menu on mobile) and prominent CTA buttons guide website visitors through the site effortlessly.
Online season pass sales and campground bookings provide users with a seamless planning and booking experience, but, if required, users can easily access personal assistance via the contact details displayed in the header and footer of every page.
On the back-end, the website is easy for authorized users to operate too. The WordPress content management system (CMS) features an intuitive dashboard and tools to update content as needed, allowing Calaway Park to keep their site fresh and current themselves.
Is your activity or lodging business in need of a simple yet striking, mobile-friendly website that helps drive revenue? Contact our friendly design team to discuss your needs and ideas.
