Google ads, email marketing, social media, OTAs—hotel marketing can feel overwhelming, especially for independent hoteliers. But boosting bookings for your hotel doesn’t have to...
With the introduction and increasing popularity of TikTok, YouTube, Facebook, and Instagram videos, video content proves year after year to be the most engaging...
Love them or hate them, pop-ups are here to stay, at least for the foreseeable future. But should you use pop-ups on your hotel...
Life during a pandemic has taught us to adapt, to be resourceful and to think outside the box. While the world still grapples with...
As we bid adieu to 2020 and get ready to greet a more promising 2021, we should take stock of all we’ve learned over...
Travel consumers dream about, research, plan, book and share travel experiences online, making your hotel website your property’s most important digital marketing asset. Most...
The most important part of your direct booking strategy, your hotel website is key to the success of your business, especially as extra-vigilant travelers...
For many of us, juggling busy work schedules and lifestyles makes it hard to find the time for important yet seemingly less urgent matters...
The most important purpose of a hotel website is to generate bookings, but even the most beautiful site can be guilty of killing conversions....
With the New Year comes the anticipation of setting goals—what can we do better than we did last year? Whether seeking to improve aspects...
